June 7, 2023


pets keep it coming

Two reasons why Apple might develop a second-generation AirTag

4 min read

Apple AirTag first and second generation concept
AirTag initially-technology, and 2nd-era principle. Illustration by Roland Udvarlaki
Source: Pocketnow

Apple introduced the AirTag in April 2021, and although Apple has not shared how nicely it may be selling, we read quite a few information studies that it managed to promote hundreds of thousands of devices. In accordance to a new report, the device may well have offered much more than 50 million models given that it released, and Apple could be preparing on producing a next-generation, assuming the income continue on to develop.

In accordance to the Apple analyst, Ming-Chi Kuo, Apple may well be contemplating building a next-generation AirTag. Kuo predicts that Apple has sold 20 million and 35 million models in 2021 and 2022, respectively. Kuo believes that Apple could make a 2nd-generation Apple AirTag if the profits and shipments continue on to grow.


Why would Apple develop a new, 2nd-era AirTag?

There are a number of feasible explanations. The AirTag is an very affordable tracker, and it provides one of the most highly developed methods to track down and uncover day-to-day objects this sort of as backpacks, remotes, accessories, and other merchandise that are quick to eliminate in the dwelling and in general public. The AirTag supplies accurate and pinpoint precision to monitor down and find these merchandise.

Apple’s Obtain My Network depends on Apple gadgets to connect with each other, giving the most innovative network to discover products out in the wild. When an product is uncovered utilizing the Find My Community, other devices nearby can securely mail you a notification to support track down any dropped objects. It is economical and reliable.

Ongoing expansion

airtag ios 14.5

Centered on Kuo’s prediction, Apple has marketed much more than 55 million AirTags in less than two years, which could possibly be adequate reason for Apple to continue on investing in a next-technology gadget. It could convey improvements these types of as enhanced monitoring abilities, improved accuracy, and better battery lifestyle. AirTag is unlikely to be producing Apple as a great deal income as its more high priced gadgets, but it is a further income stream that could develop appreciably in the years to appear.

Industry domination

Tile and other well-recognised trackers have been offered on the sector for several many years, but Apple rapidly overtook them in a lot less than two years. Apple possible wants to dominate the industry. Dominating the sensible monitoring system current market is also important for Apple to continue to keep customers locked into the ecosystem, making it more challenging for individuals to swap to Android, considering that the tracking functions even now do not exist outside the house of the Apple bubble.

What I want to see

First-gen to remain offered at a decreased selling price

airtag android compatibility

The very first AirTag was a large results, and it available dependable and correct tracking, but the next technology has to strengthen a lot of matters, in buy to make it appealing for people today to update and decide in for the new technology. Seeking at Apple’s history with AirPods, I be expecting the initially technology to continue to be offered at a more affordable cost position, and I would count on the new gadget to price a bit more, supplying a handful of lacking characteristics.

MagSafe or a keyring gap

Apple AirTag second generation concept
Apple AirTag next technology principle, Illustration by Roland Udvarlaki
Supply: Pocketnow

I would like to see MagSafe or a keyring hole make it onto the next technology, creating the AirTag much easier to hook onto any keychains, or metallic objects. It would make it simpler to carry it all around, decreasing the have to have for additional extras, despite the fact that there could be an entirely independent lineup of MagSafe equipment.

Superior controls and far more emphasis on privacy

The recent AirTags are known to be utilized by criminals to monitor down superior-conclusion motor vehicles that they can steal from the owner’s driveway. Apple created a great deal of enhancements about the previous calendar year, but reports are popping up each and every day about people applying it for applications other than what it is meant to do. We would enjoy to see Apple just take it extra severely, and handle it in foreseeable future software package updates, as the skill to keep track of it utilizing an Android unit has not helped remedy the existing challenge.

More accurate & uncomplicated monitoring

The monitoring capability could also significantly strengthen in excess of the initially technology, giving more precise monitoring and a greater user interface for acquiring nearby objects. The present incredibly hot & heat program operates, but there are lots of techniques it could be improved to make it far better and simpler to recognize.

Native application for Android to track objects

Android customers are unlikely to get native guidance for AirTags, but it would be good to see. Samsung’s SmartTag products only operate with Samsung telephones and tablets, generating Tile the finest alternate for non-Samsung end users. AirTag is cost-effective, uncomplicated, and effortless to use, and I’d appreciate to see better assistance for it – and this could also support Apple maximize its income and market even more models.

airtag pbi

Apple AirTag

The Apple AirTag allows you simply maintain monitor of your gadgets, animals, baggage, and other objects making use of the Come across My application. It’s simple to established up, and it is effective on all Apple devices these as Apple iphone, iPad, and Mac.